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Singapore Airlines and National Geographic launch online contest

29-April-2005
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Singapore Airlines and National Geographic launch online contest

Visitors to the National Geographic Channel-Singapore Airlines microsite, www.ngcasia.com/singaporeair, are being offered a chance to win a five-day trip to Washington DC including two return air tickets, through an online contest. The offer is open till May 13, 2005, the company said in a media release.

Four second prizewinners will receive a Canon PowerShot A400 and a National Geographic Photography Field Guide each. All entries are to be judged individually by the Head of Marketing at NGC's offices in Hong Kong. The return tickets for the winner's trip to Washington is from any point on the Singapore Airlines' network to New York, connecting flights to Washington DC, and includes four nights' hotel accommodation.

A part of Singapore Airlines and National Geographic Channel's integrated campaign, '24 Hours', is to boost awareness of Singapore Airlines' destinations. The contest requires visitors to the site to answer six questions. The contest page asks visitors to match the cities featured to the description choices offered below in the form of a grid, and requires one question to be answered on the visitor's favourite destination from among those featured with reasons for the same.

In developing the '24 Hours' campaign, photographer Jeff Hutchens flew to five cities - Cape Town, Ho Chi Minh City, Melbourne, Shanghai and Zurich - with the Channel's film crew. The team's challenge was to capture on camera everything each city had to offer within 24 hours.

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