Top Story

e4m_logo.png

Home >> Digital >> Article

SimplyMarry.com launches ‘Fire n Ice’ viral campaign

21-February-2008
Font Size   16
Share
SimplyMarry.com launches ‘Fire n Ice’ viral campaign

Buoyed by its successful ad campaign targeted the metropolitan user, SimplyMarry.com has now launched a new viral campaign termed ‘Fire n Ice’, to consolidate it as “India’s only metromonial site”. The creative has been conceptualised by Bobby Pawar, National Creative Director, Mudra, while the animation has been designed by Vivekanand Roy and Gautam Singh.

Elaborating on the viral campaign, Rajat Gandhi, Business Head, SimplyMarry.com, said, “Keeping in mind the metro-centric approach of SimplyMarry.com, our latest viral campaign follows the same route of wit and quick humour reflecting the youths’ mindset and their varying perspectives towards each other during their relationship.”

The SimplyMarry.com viral creative is purely visual, with the animation visuals expressing everything and a romantic soundtrack. This effectively communicates across language barriers and whoever watches it can understand and relate to it. The viral depicts the complementary relationship between a girl and a boy being made for each other and responding to each other.

The creative portrays the fun and frolic, and encapsulates the highs and lows that all romantic relationships undergo. In the animation, the boy and girl morph into various animals and objects in response to each other – sometimes as a flower to a honeybee and sometimes as cheese to a mouse, finally culminating in a witty take on ‘the frog and the princess’ fable, depicting the ever-lasting intimacy between the two protagonists.

Mudra’s Bobby Pawar said, “The brief we got from the client was that there are different kinds of relationships in urban marriages. This site helps people getting married in a simple and a faster manner.”

“The viral describes that marriage is an interplay of relationship, egos, and love between two couples. We play different roles in a relationship. The viral is all about capturing that scene. We have created a microsite fire.ice.co.in, where a person can view the viral as well as on Youtube.com,” added Pawar.

The graphic also has a link, which lets viewers send it to their soulmates, which is a great way of expressing love by sharing their feelings through the animated video.

Tags

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.

Press Information Bureau Director-General Ira Joshi, today, has been appointed as the Director General of Doordarshan News following the retirement of Veena Jain