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Simplify360 appoints Ajay Alur as CEO

04-July-2015
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Simplify360 appoints Ajay Alur as CEO

Social Business Intelligence company Simplify360 brings in Ajay Alur, prominent Business Leader and Director of WW sales for HP Software as new Chief Executive to increase focus on enterprise clients.

The company is serving some of the big names in the industry like Viacom18, Star TV, ITC Foods, Mahindra Retail, Future Group and HDFC Bank.

Bhupendra will remain in the company as Chief Analytics Officer and will focus on increasing Analytics Capability. Bhupendra will retain the position of Chairman of the Board of Directors for the company.

Speaking about the move incoming CEO Alur says, “I am privileged to be taking the role of CEO for Simplify360. The company is the biggest name in Social Media Listening and Analytics space in India, and along with the team we will make it bigger.”

He adds, “I will work to defend the market leadership in India and grow the international business.”

On the development Bhupendra says, “Simplify360 is simply the biggest brand in Social Media Analytics in Asia. With Ajay, we are expecting to grow bigger.”

He adds, “Ajay has been in the Board of Directors for over 2 years and is not an outsider. I am happy that he has agreed to take the role and contribute actively.”

Alur is a Bangalorean and an entrepreneur. He currently serves on the Board of Directors for Amvensys Capital Group, Intelliverse and Simplify360.

Alur is a sales veteran for over 20 years. Earlier Alur served HP as Sales Director and Global Alliance Director for HP.


Bhupendra is co-founder and founding CEO of Simplify360. He has over 10 years of experience in Analytics industry and has co-authored the books “Demystifying Twitter Marketing” and ‘Predictive Analytics in Social Media”.

Before starting Simplify360, Bhupendra started an Analytics Consulting Firm, Marketelligent as its founding member. Earlier he worked for Global Analytics and Fair Isaac (now FICO) as Analytics Consultant.

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