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SifyMax partners with IMG/TWI to offer Wimbledon 2005 on broadband

22-June-2005
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SifyMax partners with IMG/TWI to offer Wimbledon 2005 on broadband

www.SifyMax.in, India’s first broadband portal from Sify Limited -- an Internet, Networks and e-Commerce services company -- has teamed up with the All-England Lawn Tennis Club (AELTC) and IMG/TWI to provide Wimbledon 2005 tennis action on video to broadband users in India. TWI is the television, broadcast and new media arm of IMG, a leading sports marketing and entertainment agency.

The video clips service, which will cover this year’s tournament to be held between June 20 and July 4, is being produced by TWI’s interactive division and will include live content on multi-court audio commentary, daily round-up, player interviews and individual match highlights. Also, the archived content will include, the 2004 championships round-up, golden moments and ‘behind the scenes’ programming live data feed for scoring and statistics of the tournament.

George Zacharias, President and COO, Sify Limited, said, “Our basic aim is to bring the excitement of Wimbledon to SifyMax users. We will continue to ensure that the best video content of exciting such events, as well as music, movies, news and entertainment is on SifyMax, so that broadband users can get the best out of their broadband connectivity.”

Ravi Krishnan, MD, IMG/TWI, South Asia and Senior VP IMG, said that this was in line with their commitment to extend brand Wimbledon beyond its existing format without losing focus of aggregating new audiences. “SifyMax will help us to take Wimbledon 2005 to the fast growing base of broadband Internet users, from home and cyber cafes, in India and to capture new audiences outside the realm of traditional TV viewing,” he said.

Tennis enthusiasts and broadband Internet users can now keep abreast of developments at Wimbledon whenever convenient by logging on to www.sifymax.in/wimbledon05 for all the news and behind the scenes action at Wimbledon 2005.

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