Sify Ltd’s consumer portal, www.sifymall.com, has entered into a partnership with Kolkata-based Ananda Bazaar Patrika Pvt Ltd to power its online store – www.thetelegraphstore.com. Following this tie-up, The Telegraph Store, went live on June 6, 2006.
Apart from a wide range of products from electronics to clothes to gifts and books, The Telegraph Store will also feature bargain offers on select products under the ‘Offer of the Day’ and ‘Price Surprise’ sections.
Speaking on the venture, Pramath Raj Sinha, CEO, ABP Pvt Ltd, said, “Our objective is to provide more value to our loyal readers through this store powered by Sify. The Telegraph Store will significantly expand its already wide range of product offerings soon to attract new customers to the store in collaboration with Sify. We intend to evolve the store into a world-class e-commerce platform with attractive prices for greater value for money and a wide selection of products, coupled with the sheer convenience of shopping online while at home or office.”
Commenting on the tie-up, Surya Mantha, Senior Vice-President, Interactive Services, Sify Ltd, said, “The relationship with Sify will help Telegraph offer its customers a wider range of products at very attractive prices. In addition, Sify has developed a variety of tools, features and services for The Telegraph Store that will enable consumers to buy on the site quickly, safely and conveniently, so that they will come back to the site again and again. The site is Verisign-secured for maximum security of online transactions. We are excited about this mutually beneficial alliance with the highly respected ABP Group and are confident that this will lead to more such winning relationships in future.”
Over a million book titles as well as Indian and international magazines will be available for subscription and sale on the store. On placing an order, The Telegraph Store would provide tracking numbers to customers through which they can have information of the status of delivery of products ordered at anytime.