Sify Technologies Ltd has unveiled a new visual identity of its corporate brand. The new logo is a reflection of Sify’s outlook and nature of business: a fresh, vibrant and eco-friendly green signalling a new, paper-free world, counterpoised by a business-like, dependable grey.
The logo has been designed by Delhi-based web designers Lopez Design. The promise of ‘Keeping you ahead’ reiterates Sify’s focus on technology, innovation and new services aimed at keeping customers in the lead by giving them a competitive edge using Sify’s services.
Unveiling the new brand identity, Raju Vegesna, Chairman, MD & CEO, Sify Technologies Ltd, said, “Sify has always been a pioneer and leader in terms of technology and services innovation, and has constantly set industry leading processes and standards. We are now poised to grow further by leading the market with new products and services timed to catalyse the markets both on the enterprise and consumer sides of the business. Our new identity is a reflection of this drive, and is young, fun-loving, dynamic, energetic and self-assured, but with a strong focus on customers and market leadership.”
Giving the reason for changing the earlier logo, Vegesna said, “The earlier logo was 10 years old and we needed to explain what Internet was earlier. Now, we have moved beyond the Internet and into value added services. We are targeting the young dynamic society that is less than 35 years of age.”
“The change signals to customers that they are interacting with a revitalised company committed to keeping them ahead with dependable, high quality products and services. The new identity is also aimed at contemporising the brand, and giving it a cool image along with its technology credentials. This is a key factor in building the value of the Sify brand, whose cutting edge and high quality service delivery are a result of technological capability, expertise and experience. A contemporary brand image will also contribute to the company’s ability to attract and retain the right talent for its growth and development,” Vegesna added.
Regarding the advertising plans, he said, “We are focusing on metros. We are advertising in print, TVC, outdoors and the Internet. The print campaigns will be unveiled soon in all the print dailies and magazines. The TVC will be unveiled later. We have also rebranded our corporate website.”