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Sify Technologies ties up with Google Inc to promote Google tools in India

02-September-2008
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Sify Technologies ties up with Google Inc to promote Google tools in India

Sify Technologies Ltd has inked a pact with Google Inc to bring the Google Apps suite of communication and collaboration tools to Indian Internet users. Google Apps will now also power Sifymail and chat, as well as other applications using the Google Apps platform, which would be leveraged across Sify’s expanding network infrastructure, reaching out to over a million users across India and abroad.

These applications would include a range of communication and collaboration tools such as mail, chat, online documents, calendar and sites. Sify plans to launch these services for its users in the coming months.

Speaking on the tie-up, Raju Vegesna, Chairman and CEO, Sify Technologies Ltd, said, “Our agreement with Google makes superior applications available for communications and collaboration, coupled with our understanding of the needs of Indians, on our portal Sify.com. We believe that we can make compelling applications; tools and content based on Google’s expertise for many more Indians to use the Internet to enhance their productivity and quality of life. This agreement enhances our relationship with Google beyond powering the search on Sify.com.”

In a prepared statement Shailesh Rao, Managing Director, Google India Pvt Ltd, said, “We are pleased to work with Sify to offer its customers access to our communication and collaboration tools. Our companies share a vision of giving consumers innovative choices that will change the way they interact with each other and the world.”

On why partner with only Google, David Appasamy, Chief Communications Officer, Sify Technologies, in an email interaction said, “We are always on the lookout for tie-ups that add greater value to our users and stakeholders, and since we have been working with Google for the last three years for search, we see this arrangement as a logical extension to provide greater value to our customers.”

So what does this pact mean for India and Internet users in India? Appasamy replied, “Sify, with its insight into the Indian consumer, would provide a host of value added solutions and tools customised for its users.”

On their marketing plans, he said, “We have extensive plans to promote the launch of these tools and services. The exact details are being worked out. The primary aim would be to reach out to the target customers with value added offerings. We are at a point where we need to renew our interest in the Internet and its use in everyday life for greater efficiencies and improved quality of life in India. We believe we can contribute to this with value added solutions based on the Google Apps platform.”

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