Sify Technologies has launched its online search services powered by Sprice.com, which would allow Sify users to compare offers on various hotels, check the customer reviews and make bookings from a host of travel products available on the Internet.
Venkata Rao Mallineni, Head - Portals & Consumer Marketing, Sify Technologies Ltd, said, “With an increased number of people moving to the Internet for buying travel-related products, we decided to launch travel search that functions as one-stop-shop for all travel requirements. We are happy to have a partner like Sprice.com that has a deep understanding of travel search business and has an enviable track record of delivering best-of-the-class solutions.”
Vikas Gulati, Vice-President - Marketing, Asia Pacific, Sprice.com, said, “We are excited to join hands with Sify. Our research shows that an average consumer researches minimum five websites before booking a hotel or an air ticket. However, this doesn’t always ensure the availability of best deals. Running on real-time deep search technology, we enable consumers to search and compare up-to-date airfares from all airlines and deals from different travel vendors, including 120,000 hotels worldwide.”
Expected to reach $2 billion by 2008, the online travel industry in India is attracting a number of national and international players – at less than 5 per cent of the total industry, the potential seems enormous. According to a report by PhoCusWright, the online travel industry grew at 126 per cent from a base of $295 million in 2005 to $796 in 2006. By 2008, it was predicted to grow at 51 per cent to be a $2,004 million (around $2 billion) industry.
Sprice.com, one of the leading real-time travel search engines, is a product of Sprice Pte. Ltd, a Singapore-registered company. Sprice operates in Europe through its office in France, while the head office in Singapore serves the markets in the Asia-Pacific region.
Sify is among the largest managed enterprise and consumer Internet services companies in India, offering end-to-end solutions with a comprehensive range of products delivered over a common telecom data network infrastructure reaching 500+ cities and towns in India.