Sifymall.com, the online shopping portal from Sify Ltd, on Friday announced that millions of GPRS mobile users would be able to buy a wide range of products and services over their phones starting March 17. SifyMall has tied up with JiGrahak, a mobility solutions provider, for this and will be using JiGrahak’s m-commerce/m-payment platform – NGPay (Next Generation Pay).
Speaking on launch of this mobile shopping initiative, Surya Mantha, Senior Vice-President, Interactive Services, said, “We are happy to be working with JiGrahak in bringing secure m-commerce services to millions of mobile subscribers using GPRS services in India. With the Indian mobile subscriber base, which is growing at the rate of about 2 million users a month, and expected to touch 200 million by 2007, the potential for mobile shopping is huge. We expect to grow the mobile shopping service space with this offering, and work towards being a leader in this area. In addition to buying products and services from SifyMall, Sify broadband users can now also renew their broadband subscriptions through this application using their mobiles for convenience.”
Commenting on the launch of mobile shopping services by SifyMall, Sourabh Jain, Partner, JiGrahak Mobility Solutions, said, “JiGrahak is excited to have Sify on board the NGPay platform. The potential of ‘Anytime, Anywhere’ commerce has been talked about for quite some time but technology and business challenges have remained. We believe that NGPay would help realise this immense potential and define the world of mobile commerce and mobile payments. End-users from around the world can download and use (free of cost) the NGPay application on their mobile handsets from anywhere in the world, provided they have a J2ME enabled phone and an appropriate GPRS subscription.”
Most mobile phones, other than the basic models, are GPRS compatible. Users can call their service operators to enable the GPRS facility on their phones so that they are able to shop over their phones, book airline tickets online, browse websites, etc. Anyone with a GPRS enabled mobile connection can log on to www.ngpay.com, and download the NGPay application on to their mobile handsets. Once installed, the intuitive user interface can be used to shop ‘Anytime, Anywhere’ for a wide range of products like flowers, books, DVDs and VCDs on SifyMall.com. Payments can be made using credit cards to start with, and can soon be made from bank accounts as well.