Sify Ltd has appointed Big Bang Media as their official Hindi content aggregation partner across all genres of entertainment for the various Sify online verticals – viz. Sify.com, Sifymax.com and Samachar.com.
Commenting on the appointment, Sivaramakrishnan, President, Portals, Sify Ltd, said, “We are pleased to announce the tie-up with Big Bang Media. The tie-up will help us to substantially strengthen our presence in the Hindi entertainment arena. Our physical presence in the South has given us the edge to establish strong relationships and acquire quality South Indian content for our portals. We believe that Big Bang Media, with their experience, industry relationship and in-depth understanding of Hindi content, will facilitate Sify.com to offer engaging and relevant Hindi content to our users.”
“The appointment will greatly enhance the content of all portals under Sify.com, which will significantly boost its reach to a wider audience both in India and abroad, amongst the Indian diaspora,” he added.
Big Bang Media, a Mumbai-based company, offers 360-degree solutions in the media and entertainment space.