Sify Limited has appointed Mumbai-based Big Bang Media as its exclusive Internet ad sales concessionaire. Big Bang Media will be entrusted with the management of the complete advertising sales of Sify.com’s Internet properties including Wallet Watch, Bawarchi, Khel, Samachar.com and Sifymax.com. It will also look after Sify’s innovative retail advertising product AdPlus that enables desktop advertising across Sify iWays (cyber café chain) spread across 160 cities.
Commenting on the development, V Sivaramakrishnan, President-Portals, Sify Ltd, said, “Sify presents a unique package to enhance customer reach not only through its popular consumer portals, but also its reach to the consumer through its 3,500 iWay networks across 160 cities and the unique AdPlus advertising model. Big Bang Media’s rich domain experience, combined with Sify’s reach, will help brand ads work in an online and offline delivery model.”
Big Bang Media offers 360-degree solutions in the media and entertainment space. It already handles the complete Hindi content aggregation and creation function for all Sify.com channels.
Big Bang Media has roped in Alok Rakshit as Partner to head the Ad Sales Process. Rakshit has earlier worked as National Sales Head of ETC Music and Zee Music. He has also worked with TV Today Network and Bennett, Coleman & Co. Ltd (Times FM, Times Music and Times Response).