Close on the heels of tying up with Cellcast, Sieger Solutions, the fully-owned subsidiary of Deccan Chronicle Holdings has now entered into a content sharing partnership with job portal Monster.com.
As part of the tie-up, the recruitment ads that appear in Deccan Chronicle’ s supplement, Career Chronicle, will now be placed on Monster.com as well. Similarly, Monster.com will also get its job listings placed in the paper. Thus, the tie-up would benefit both the companies to reach a wider audience by using each other’s brands to enhance the visibility of the clients involved.
Debraj Tripathy, CEO, Sieger Solutions, said, “The content sharing deal will not only add value to our advertisers but will also give clients of Monster.com a far bigger reach. It is the coming together of two leaders.”
The alliance between the two companies is for a year at the moment, which might be extended later.
Elaborating on the benefits of the alliance, Tripathy said, “We will be offering better value to both advertisers and readers. It’s a big value for advertisers in terms all India reach through Monster, while readers will get a chance to glance through good jobs on Monster.com.”
Monster.com officials couldn’t be reached for comments despite several attempts.