Top Story

e4m_logo.png

Home >> Digital >> Article

ShopHop raises angel round to the tune of USD 100,000

06-January-2017
Font Size   16
Share
ShopHop raises angel round to the tune of USD 100,000

Mumbai-based e-commerce marketplace ShopHop (Pod Conceptions Services) has raised its angel round from an undisclosed private investor this month. According to sources, the total funding is a “little less than USD 100,000” and the start-up will be using the acquired amount to boost its marketing efforts, offline sales, and omni-channel distribution.

“ShopHop plans to use these funds to recruit high-quality talent, boost our recent foray into offline sales and omni-channel distribution, and invest in marketing initiatives to raise customer and supply side awareness of the platform. The expected runway for these funds is 8-10 months,” said Anirban Poddar, Founder and CEO, ShopHop, on Thursday.

ShopHop is an e-commerce platform, which serves as a curated marketplace for natural, artisanal, and home-grown food products. It is a place for food entrepreneurs and independent brands to showcase their products and stories, and for customers to discover and explore new and exciting brands.

In October 2016, ShopHop forayed into offline distribution of its partner brands with the pilot initiative ‘Grab & Go’ to encourage mindful and healthy snacking through products provided by food makers on ShopHop at the pantries and canteens of offices. The startup has also started distributing food products of its vendors to restaurants and restaurant chains as cooking ingredients and for on-site sales.

In the future, ShopHop aims to provide customer data analytics and actionable insights to entrepreneurs as a value-added service to understand consumer preferences and feedback for their brands.

Another key aspect that ShopHop is currently working on is integrating popular food bloggers and critics across Mumbai into the ShopHop community. As part of this initiative, bloggers and critics will play a central role in sampling products to provide budding entrepreneurs their feedback and also publicly share their curations, reviews, and recommendations to help customers discover new feeds with some advice.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group