ShopClues.com is now the official e-commerce partner Chennai Super Kings. The tie-up with the leading team will provide a robust edge to the ShopClues.com brand identity during the IPL season which kicks off on 8th April, 2015.
Speaking on the association, Radhika Ghai Aggarwal, Co-Founder & Chief Business Officer, ShopClues.com said, “Our marketplace caters to mass India and there is nothing that appeals more to our target market than cricket. Keeping this undisputable truth in mind, we chose to partner with CSK which has been the best performing team in the Indian Premier League. Through this association, we wish to leverage the combined brand synergies to create greater engagement with our customers, both existing and potential.”
Through the official partnership, ShopClues.com will place its logo on the leading side of the cap, helmet and hat of the CSK players. ShopClues.com has the right to use the association with Chennai Super Kings in all their communication across media including in-store, POS, other ground activation, digital and all other new emerging media. The brand will selling the official merchandise of Chennai Super Kings through its website.