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ShopClues appoints Nitin Kochhar as AVP, Categories and Animesh Kumar as Associate Director

20-June-2015
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ShopClues appoints Nitin Kochhar as AVP, Categories and Animesh Kumar as Associate Director

ShopClues, India’s first and largest managed marketplace announces hiring of top talent in leadership ranks of its Category division. It has appointed Nitin Kochhar, as AVP – Categories. Kochhar will be maintaining and building the strong foothold of various categories on the website including Home and Kitchen, Electronics, Tech Products etc.

Nitin Kochhar, former Senior Director of Business Development at Flipkart has over 10 years of professional experience with verifiable year-after-year success, achieving revenue, profit, and business growth objectives within start-up, turnaround, and rapid-change environments. Throughout his career, he has demonstrated a unique ability to build and grow budding businesses, with deep collaboration across multiple cross functional teams.

Kochhar holds a BE in Computer Science from Thapar Institute of Engineering and Technology and an MBA from the prestigious Indian Institute of Foreign Trade, New Delhi.

On his appointment, Kochhar said, “I’m thrilled to be a part of one of India’s fastest growing e-commerce ventures. My goal will be to leverage category exposure in Electronics, FMCG, Baby Care, Books and Office Supplies and apply it at ShopClues. ShopClues is in an exciting phase of growth and expansion and I’m happy to come on board at this crucial stage.”    

Another appointment is of Animesh Kumar, who has come on board as Associate Director. Founding Team Member at Fashionara, Kumar has 11+ years of leadership experience in the areas of Brand Management, Buying, Product Management, Retail operation and Merchandising. He has been instrumental in launching several brands, headed profit centres, and been involved in start-ups and turnaround projects at Indus-league, Reliance Trends Ltd., Bharti Wal-Mart and Fashionara.com.

Kumar said, “I’m always looking for new challenges in my career and with ShopClues I have another opportunity to deliver significant results. The marketplace and its differentiated value proposition hold tremendous potential in India. I will be keenly involved in managing category performance including SKU rationalisation, vendor relationships and contract negotiations which form a very vital aspect of any e-commerce business.”  

Kumar has a PG-GMT in Apparel and Fashion from National Institute of Fashion Technology, Chennai and an MBA in Marketing and Strategy from MDI, Gurgaon.

Speaking on the recent hiring, ShopClues, Co-founder and Chief Business Officer, Radhika Aggarwal said, “We are most pleased to have Nitin Kochhar and Animesh Kumar on board. Our broad range of unstructured categories is one of our USPs and therefore this division is very significant for our marketplace model. Nitin and Animesh are best suited to head this division as both have over a decade of relevant experience and have played a pivotal role in turning around the e-commerce businesses they have been a part of. We look forward to the positive impact of their leadership, dynamism and proven abilities in scaling business growth.”

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