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Shemaroo Entertainment inks licensing pact with Viu

Shemaroo Entertainment inks licensing pact with Viu

Author | exchange4media News Service | Wednesday, Feb 22,2017 10:45 AM

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Shemaroo Entertainment inks licensing pact with Viu

Shemaroo Entertainment, one of the leading content houses, has inked a content licensing deal with Vuclip’s premium OTT video on demand service, Viu.

Through this deal, Viu subscribers can now enjoy Shemaroo Entertainment’s catalogue of contemporary full length Hindi movies such as Sarkar, Black, Ishqiya, Traffic Signal, Bheja Fry 2, and The Dirty Picture. Viu can be accessed at www.viu.com or by downloading Viu’s Android and iOS apps.

Jai Maroo, Director, Shemaroo Entertainment said, “OTT services are growing exponentially in India. Given the dynamics of the OTT space, content has become the key driver for subscriber acquisition and growth. We are pleased to join hands with Vuclip’s premium OTT video on demand service. Viu is part of our ongoing efforts to reach out to the digital consumer.”

Commenting on the partnership with Shemaroo, Vishal Maheshwari, Country Head, Vuclip India said, “Our subscribers see great value in content that is high in quality and freshness. Our content partnership with Shemaroo plays a part in delivering this value to our highly engaged viewers.”

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