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Shah Rukh Khan to beam live on #fame

22-January-2016
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Shah Rukh Khan to beam live on #fame

One of India’s biggest global superstar, Shah Rukh Khan is all set to interact with his fans globally with live beams on #fame, Asia’s fastest growing Live Video Social Platform.

Shah Rukh, who has often been called the world’s biggest movie star, enjoys a cult fan following across the world. With a global fan base exceeding a billion, SRK, as he is popularly called, will interact and engage with his fans through several live beams on #fame.

Apart from being India’s biggest global ambassador, SRK has been a pioneer in adopting and using social media to connect and communicate with his followers. iamsrk, Shah Rukh’s official social media handle, is already one of the largest and most influential in the world with over 35 Mn fans across popular social platforms. SRK fans can now look forward to interacting with him through live video beams on #fame - from Q&A’s and life lessons to interesting moments from his work and life and causes he believes in.

Speaking about this development,  Shah Rukh Khan said, "I have been fortunate to receive love and affection from so many lovely people from around the world, over the years. I don't like calling them just my "fans”, they are the ones who love and support me and I always look for ways in which I can give back this love. Social media has been one easy way of connecting with a lot of them.  #fame now will make video interaction possible with all of them and get me a step closer to them.  So, I am delighted to invite everyone - Follow iamsrk on #fame. I look forward to my live beams and interactions on #fame.”

Adding to this, Puneet Johar, CEO - TO THE NEW Ventures (#fame is part of TO THE NEW Ventures) said “As a Live Video Social Platform, we have seen massive user growth with over 3 Mn installs within six months since launch across Asia and we are very excited to welcome Shah Rukh to the platform. We believe that Shah Rukh will inspire millions of talented young people to use #fame as a platform to showcase their talent to the world.”

As may be recalled, #fame launched its live video app in May last year and in a short span of time has emerged as the fastest growing in Asia. Since launch, #fame has had 3 Mn downloads and now attracts 1 Mn monthly active users. Users can go live on a simple click of a button on their mobile, build a following and do so without the hassles of production. Users can chat live with those they follow, engage them with stickers and leave comments. #fame has begun its expansion in Asia with localized versions of the platform being launched in Indonesia, Thailand and other markets.

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