From Internet to offline to DTH and now mobile, Shaadi.com is expanding its matrimonial services to different platforms to reach out to a varied audience. The matrimonial portal has now entered into a strategic tie-up with Vodafone, called ‘Shaadi.com on Vodafone’. This initiative is powered by Mauj Mobile.
This tie-up would enable Vodafone users to access Shaadi.com’s services through a call, SMS or even on Vodafone Live. This move to go mobile by the matrimonial portal comes close on the heels of getting on to the DTH platform with a tie-up with DishTV.
‘Shaadi.com on Vodafone’ will enable Vodafone users to search and view profile details of other members without the need to log on to the Internet. Mobile phone users would be able to browse through profiles, express interest in members, accept or decline interest sent to them by other members and send personalised messages to their prospective matches.
Commenting on the tie-up, Anupam Mittal, CMD, People Group, said, “With this alliance with Vodafone, Shaadi.com has created ‘Matrimony on the Move’, thereby making our matchmaking service accessible to millions of people. Earlier, we had a presence online, offline, DTH, and post this alliance with Vodafone, Shaadi.com will be available on the mobile platform as well, thus providing 360-degree matrimony services.”
Harit Nagpal, Director - Marketing and New Business, Vodafone Essar, said, “With ‘Shaadi.com on Vodafone’ customers can search for a life partner on the go, on SMS or call without having to necessarily log on to the Net.”
This development between the two companies would be promoted through hoardings, direct marketing and television. The campaign has been created by O&M.
DishTV joins hands with Shaadi.com to launch matrimonial service ‘Shaadi Active’