Top Story

e4m_logo.png

Home >> Digital >> Article

Seventynine ropes in Saurabh Sangar to strengthen its Mobile Advertising biz

07-July-2016
Font Size   16
Seventynine ropes in Saurabh Sangar to strengthen its Mobile Advertising biz

Seventynine announced the appointment of Saurabh Sangar as Associate Director - Sales for Seventynine. This strategic hire is in line with Seventynine’s focus on video and brand business across regions. Saurabh comes in with 11 years of rich experience in the Digital, DTH & Radio ad sales and has been instrumental in driving revenue growth in his previous stints.  

In his new role, Saurabh will be responsible for managing the P&L, driving business growth and managing client portfolio for brand & performance businesses at Seventynine. He’ll be reporting to Siddharth Kelkar, Business Head at Seventynine.

Welcoming Saurabh onboard, Siddharth Kelkar, Business Head, Seventynine said, “Video & Brand business will be our focus across key markets and we could not have found a better person than Saurabh to lead our growth in these markets. We are delighted to welcome Saurabh to our team and are confident that his deep domain expertise will help add many more brands to Seventynine’s impressive portfolio.”

Prior to joining Seventynine, Saurabh was serving as the Regional Head of Sales at Vuclip Inc. Saurabh has also worked as a National Sales Head for New Media at Networkplay Media for six years. SVG Media acquired Networkplay Media in December 2014. Saurabh has also been associated with brands such as HDFC Bank and HIT 95FM.

Saurabh Sangar said, “I’m very excited with this opportunity and will work towards creating genuine value for our current and prospective clients in India. I believe Seventynine is well placed to strengthen its in-app advertising market leadership and I look forward to make a meaningful contribution towards making this happen. I am excited about the challenges that comes along with this opportunity and certain that we will soon set a new trend in the market.”

SVG Media is on track to become the first Indian digital media company to cross the $100 million mark. By 2017, SVG Media would own a 10% of the ad tech market share.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow