Top Story


Home >> Digital >> Article

Sennheiser ropes in Blogworks as digital partner

Font Size   16
Sennheiser ropes in Blogworks as digital partner

Sennheiser Electronics India, a subsidiary of German audio company Sennheiser GmbH, has announced the appointment of social media consulting firm Blogworks to handle its social and digital media marketing strategy and engagement.

Gunjan Srivastava, Managing Director, Sennheiser India said, “The digital medium will drive our communication and engagement strategy, and in Blogworks we have found a partner who understand the intricacies of this medium and consumer behaviour around the category to deliver our brand promise effectively.”

Talking about the account win, Rajesh Lalwani, CEO, Blogworks said, “We will be using social media and the digital medium to  bring alive the Sennheiser promise of ‘Better Sound = Better Emotions’ through a surround-sound impact as generated by the coming together of all stakeholders, including consumers, experts and performers.”


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.