Search Engine Marketing Professional Organisation (SEMPO) has launched its India chapter, which will be governed by SEMPO’s Asia Working Group. SEMPO India will have both local and global members, and will focus on the rapidly growing search market in India.
SEMPO India Chair, Vivek Bhargava, said, “The purpose of SEMPO is to grow search. India is one of the largest search markets in the world and faces a lot of unique challenges. The purpose is to understand the challenges we face and see how to contribute in resolving them.”
Bhargava said that most students were unaware about search as a career option; hardly any of them knew about the remuneration possibilities that it offered, and the fact that it could be a real-time profession. He added, “We plan to increase the awareness of SEMPO in India and gain local membership. We also plan to initiate research projects that are based on the search scenario in India.”
Bhargava further said that training and research were the areas where the search industry was lacking. “If we could have people who are already trained in the field, recruitment could be easier. There is very little awareness and research being done on the importance of search, and I think that needs to be looked into,” he said.
Motoko Hunt, Chair of SEMPO Asia Working Group, said, “I am very excited to officially announce the creation of SEMPO in India, which holds the fourth largest Internet population following the US, China and Japan. SEMPO India’s focus will enable us to provide the information and services related to India to all SEMPO members.”
Some of the initiatives of SEMPO India 2007 include one-day search workshops, and localised research and networking events.