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ScoopWhoop acquires Touchfone Technology; announces video streaming and ad targeting service, Strmeasy

20-December-2016
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ScoopWhoop acquires Touchfone Technology; announces video streaming and ad targeting service, Strmeasy

ScoopWhoop Media today announced the acquisition of  tech firm Touchfone Technologies, and with it their video streaming and ad targeting service, Strmeasy in a bid to engage video content consumers. The seamless video delivery platform solves the arduous task of streaming videos in low bandwidths, and has powered some of the most famous educational and entertainment video content companies in India.

Strmeasy is a platform that offers end to end video solution which helps businesses manage and deliver high-quality videos irrespective of the device or network the user is on. The platform’s unique technology advantage is its analytical and targeting capabilities, in addition to its data driven approach, which could be a useful tool for content owners to deliver, monetise and stream videos in a seamless manner.

With Strmeasy, ScoopWhoop will focus on boosting the advertising offerings, with the help of targeted video ads which have the highest Cost Per Mille (CPM) rates in display advertising. In addition, their 12-member engineering team will ensure the media brand reaches its technological heights.

The streaming service will also allow customised reports to advertorial offerings with demographic specific details. This will help enable the brand to not only focus their video content at targeted audience but also better their quality.

Speaking about the acquisition, Sattvik Mishra, Co-founder and CEO at ScoopWhoop Media, said, “We’re very excited to have Strmeasy technology come on board. Their unique technology is going to define the publishing spaces of ScoopWhoop, VagaBomb and Gazabpost, both from user acquisition and revenue point of view. We are looking forward to having Brahmayya, Mahesh and their incredibly talented technology team to script the next chapter of ScoopWhoop's success.”

The acquisition will revamp the leadership council at Strmeasy with founders Mahesh and Brahmayya taking on the mantles of Chief Technology Officer and Chief Integration Officer, respectively.

Speaking about the new changes, Brahmayya, the new Chief Integration Officer at ScoopWhoop, said, “Both Mahesh and I are very enthusiastic about this change, and are hoping to do some exciting work with ScoopWhoop.”

ScoopWhoop, with this development will also establish its presence in Bangalore, in addition to the Delhi and Mumbai offices.

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