Scarecrow Communications has bagged the creative mandate for ALT Balaji. The agency was shortlisted after a multi-round pitch process, following which Scarecrow was brought on board.
Speaking on the win, Manish Bhatt, Founder Director, Scarecrow Communications said, "Today, the entire world is shifting to the digital platform for their entertainment. Balaji Telefilms has a rich legacy of producing the most favoured content on a large scale for multiple platforms – from Television to Films. And with ALT Balaji, they’re gearing up to entertain the digital audience as well. Scarecrow is really enthused to be part of this ambitious and exciting brand vision.”
Speaking about the new association with Scarecrow, Nachiket Pantvaidya – ALT Balaji, CEO added, “We’re excited to work with Scarecrow Communications and look forward to doing cutting edge creative work with them that will launch and build ALT Balaji for its consumers, both in India and overseas”.
ALT Balaji will create highly differentiated, original digital content for the entire connected ecosystem spanning mobiles, computers, tablets, smart TVs and game stations. Through this endeavour, Balaji Telefilms will go beyond the current themes of television entertainment to set a new bench-mark with younger, edgier and smarter contemporary content.