Top Story

e4m_logo.png

Home >> Digital >> Article

Scarecrow bags creative mandate for ALT Balaji

18-May-2016
Font Size   16
Share
Scarecrow bags creative mandate for ALT Balaji

Scarecrow Communications has bagged the creative mandate for ALT Balaji. The agency was shortlisted after a multi-round pitch process, following which Scarecrow was brought on board.

Speaking on the win, Manish Bhatt, Founder Director, Scarecrow Communications said, "Today, the entire world is shifting to the digital platform for their entertainment. Balaji Telefilms has a rich legacy of producing the most favoured content on a large scale for multiple platforms – from Television to Films. And with ALT Balaji, they’re gearing up to entertain the digital audience as well. Scarecrow is really enthused to be part of this ambitious and exciting brand vision.”

Speaking about the new association with Scarecrow, Nachiket Pantvaidya – ALT Balaji, CEO added, “We’re excited to work with Scarecrow Communications and look forward to doing cutting edge creative work with them that will launch and build ALT Balaji for its consumers, both in India and overseas”.

ALT Balaji will create highly differentiated, original digital content for the entire connected ecosystem spanning mobiles, computers, tablets, smart TVs and game stations. Through this endeavour, Balaji Telefilms will go beyond the current themes of television entertainment to set a new bench-mark with younger, edgier and smarter contemporary content.

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve