Top Story

e4m_logo.png

Home >> Digital >> Article

Scarecrow bags creative duties of Varuna Pumps

14-July-2015
Font Size   16
Share
Scarecrow bags creative duties of Varuna Pumps

80 year old pump company Varuna have appointed Scarecrow Communications as their creative agency.

Commenting on their decision to choose Scarecrow, Varun Gajjar, Director - Marketing, Varuna Pumps, said, "We provide pumping solutions mainly for the domestic and agriculture segment. Both these customers have different buying patterns, different needs and different characteristics. We were looking for an agency that can understand our customers, products and market demands; and provide us with a holistic communication solution. After a lot of effort, time and review, we reached the conclusion to appoint Scarecrow as our creative agency. Team Scarecrow has demonstrated strong strategy, creative and content capabilities that will help our brand to grow."

The pump manufacturers have branches across India and also export their machinery to more than 50 countries worldwide. As part of their duties, Scarecrow will work to promote the wide range of products for both, domestic and agricultural use.

Manish Bhatt, Founder Director, Scarecrow Communications said, “Whether it is domestic or agricultural segment, pumps play a critical role to fulfil the fundamental human need of water, just like a heart, which plays a critical role in human body to circulate blood and sustain life. Developing communication for such a fundamental-level product and a pioneering brand with 80 years of legacy in this category is a great opportunity for Scarecrow, especially when we are working with the visionary, Gajjar family, on a personal level."

Amitabh Sreedharan, Associate Vice President, Account Management added, "Working with Varuna Pumps at this point, when the 'branded pump' category in India is evolving and seeing consistent growth, gives us an opportunity to create insightful communication."

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016