Top Story

e4m_logo.png

Home >> Digital >> Article

Scanta reality app takes soft marketing to a dynamic virtual level

24-December-2016
Font Size   16
Share
Scanta reality app takes soft marketing to a dynamic virtual level

Saluting Christmas, the season synonymous with gifting and happiness, Scanta has launched a unique, mixed reality based conceptualised App offering occasions and opportunities to experience real life happiness. Scanta turns into a virtual Santa, showering gifts to all those who walk into the cyber hub this festive week starting December 24. Scanta aims to turn soft marketing into a seamless experience dotted with surprises.

Scanta, an interactive robot, comes alive the moment one scans the marker and instantly takes the user on a virtual experiential tour that not only engages but also leaves the user with a complimentary gift at the end. 

Founded by Chaitanya Hiremath, the Scanta App promises to enhance the dynamic experience of a product, allowing the consumer to get a virtual touch and feel of the product. "Scanta is fun-filled virtual augmentation app that merges digital and physical worlds to give uniquely unparalleled experiences. It thrives to bridge the gap between virtual and real life. We are able to accomplish this through our interactive and immersive user experience. Scanta gives brand's an opportunity to interact in with their clientele in a fun and creative way across iOS and Android platform,” said Hiremath.

Coca-Cola India is the first brand to leverage this platform for Christmas and New Year 2016 at Cyber Hub.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As the country powers towards a digital economy, with hyper-connectivity and access to real-time information at its fingertips, digital OOH aligns itself almost seamlessly with the on-going advancemen...

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform