Top Story


Home >> Digital >> Article

Scanta reality app takes soft marketing to a dynamic virtual level

Font Size   16
Scanta reality app takes soft marketing to a dynamic virtual level

Saluting Christmas, the season synonymous with gifting and happiness, Scanta has launched a unique, mixed reality based conceptualised App offering occasions and opportunities to experience real life happiness. Scanta turns into a virtual Santa, showering gifts to all those who walk into the cyber hub this festive week starting December 24. Scanta aims to turn soft marketing into a seamless experience dotted with surprises.

Scanta, an interactive robot, comes alive the moment one scans the marker and instantly takes the user on a virtual experiential tour that not only engages but also leaves the user with a complimentary gift at the end. 

Founded by Chaitanya Hiremath, the Scanta App promises to enhance the dynamic experience of a product, allowing the consumer to get a virtual touch and feel of the product. "Scanta is fun-filled virtual augmentation app that merges digital and physical worlds to give uniquely unparalleled experiences. It thrives to bridge the gap between virtual and real life. We are able to accomplish this through our interactive and immersive user experience. Scanta gives brand's an opportunity to interact in with their clientele in a fun and creative way across iOS and Android platform,” said Hiremath.

Coca-Cola India is the first brand to leverage this platform for Christmas and New Year 2016 at Cyber Hub.


Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

With 17 partners and sponsors across categories, the scale of Tata Mumbai Marathon comes across as commendable as it has managed to clock 44,407 registrations and set prize money of US$405,000

In top five programmes of BARC week 2, Zee TV’s prime time shows Kundali Bhagya and Kumkum Bhagya grabbed the first two position with 12533 Impressions (000s) and 11275 Impressions (000s). The re-run...

According to Flurry’s “State of Mobile 2017” annual wrap-up report, Lifestyle and Gaming Apps categories are on a decline