SapientNitro, part of Sapient, has signed an agreement to become the agency of record for First Data Corporation, a global leader in electronic commerce and payment processing.
SapientNitro will now be handling corporate identity and through-the-line advertising for Atlanta-based First Data, including creative, media, and strategy.
Commenting on the development, Larry Drury, Senior Vice President, Global Marketing, First Data, said, “We are thrilled to work with SapientNitro to re-define our brand and build customer awareness. We believe that our vast product portfolio and payments expertise helps drive customer revenue and profitability and look to SapientNitro as a strategic partner to develop a brand platform and comprehensive media strategy to reach our target audience.”
Hank Summy, SVP and New York Managing Director of SapientNitro, added here, “With SapientNitro’s deep experience in providing integrated marketing services to the many of the world’s leading financial services institutions, we are thrilled to be selected by First Data as the strategic partner to help define the brand strategy and create a communications platform that will bring the company to the next level.”
SapientNitro has been working with First Data to develop and relaunch its corporate brand identity, including its ‘Beyond the Transaction’ tagline and ‘Beyond’ symbol: a strategic platform from which differentiating, iconic, globally relevant, and flexible creative executions could be derived.
First Data is a global technology and payments processing leader, serving more than six million merchant locations, thousands of card issuers and millions of consumers worldwide, including financial institutions, large and small businesses and government agencies.