SapientNitro, part of Sapient, has announced two senior appointments to its local leadership team. Rohitash Srivastava joins SapientNitro as Director-Marketing & Brand Strategy and Abhishake Das joins as Director-Creative.
“We are thrilled to announce the addition of Rohitash and Abhishake to our growing team,” said Rajdeep Endow, Managing Director, SapientNitro, India. “Both bring great thought leadership, experience and demonstrated track record and will empower SapientNitro to better serve the growing client demand for truly integrated creative and technology services.”
Rohitash Srivastava brings a decade of experience as a brand strategist and consumer expert and comes to SapientNitro from Future Group’s ideation and cultural insights cell, Future Ideas. He has played a key role in creating memorable work on brands like Thums-Up, Stayfree, Saffola, Maaza, Limca, Union Bank and Uninor Telecom. In the past, he has worked with agencies such as McCann, Leo Burnett and DDB, among others.
“SapientNitro’s unique vision and integrated capabilities make it the agency that is best positioned to deliver the services client need to engage the always-on consumer. It is redefining the agency landscape in India, and I look forward to being part of the change-makers,” said Srivastava.
Abishake Das comes board with more than a decade of experience across traditional and digital agencies in India. He is an early adopter of digital in India and moves to SapientNitro from Whyness Worldwide. In the past he has headed creative teams and set up the digital disciplines at Tribal DDB, McCann Erickson and BBH, among others. Some of the brands that he has handled are Volkswagen, Red Bull, McDonalds, Adidas, Nestle, Network Web18, Honda SEIL and Mondelez.
“At SapientNitro, there is a passion for breaking boundaries, where creativity and technology meet, and for taking great ideas to fruition. I’m incredibly excited to contribute to this vision and help expand our presence in India,” said Abhishake Das.