Sapient, part of Publicis, has launched the campaign ‘Troublemakers’, which is a hunt for rare breed of extraordinary minds that are not afraid to break boundaries in digital innovation and transformation.
“Businesses today seek partners that can guide them through the journey of digital transformation. The ‘Troublemakers’ campaign is our way of attracting the kind of people who can fuse creativity and technology, along with an understanding of brands and consumers to solve business problems. We see this kind of people important for the success of our clients and our business,” said Rajdeep Endow, Managing Director, Sapient India.
Highlighting that it was important to disrupt, break boundaries and create a new way of thinking, K.V. Sridhar (Pops), Chief Creative Officer, SapientNitro India added, “The Troublemakers campaign is a mission to challenge the conventional. With their disruptive attitude, this unique breed makes trouble that we believe is good. Trouble that is the need of the hour for organisations today. We believe the connected millennials today are gifted with the passion and curiosity that aligns well with our vision,” said
The ‘Troublemakers’ is a pan India integrated campaign spread over the next 2 months. The campaign will be available across all physical and digital media, social channels, outdoors in Delhi- NCR and Bangalore and experiential installations in all Sapient offices.
You can watch the ad film here:
Executive Creative Director- KV Sridhar (Pops)
Creative Director- Piyush Gupta
Strategy- Rohitash Srivastava
Writer: Piyush Gupta, Siddharth Mehta
Art Director- Amit Thakur
Visualizer- Chandan Kumar
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking