Top Story


Home >> Digital >> Article

Sapient ranked second largest digital agency in North America

Font Size   16
Sapient ranked second largest digital agency in North America

Sapient has informed that it has been named the second largest digital advertising agency in North America for the second consecutive year by ‘Advertising Age’. Along with this recognition, it has also secured the No. 2 position in the 2007 New Media Service Ranking of German interactive agencies by the German Association for Digital Economy (BVDW).

Gaston Legorburu, CCO, Sapient, remarked, “This global recognition validates our formidable position as one of the top performers in the interactive marketing sector.”

Some of Sapient’s clients include Sony, Celebrity Cruises and Citibank, among others. “We continue to win new marquee clients while growing existing accounts across North America, Europe and India,” added Legorburu.

“This momentum will continue as clients seek a new breed of digital agency — one that combines superior creative services with advanced technology and deep programme management — that can deliver personalised brand experiences and measurable ROI-driven online marketing campaigns,” Legorburu elaborated.

He observed, “There is a fundamental change in the way consumers engage and experience brands. Gone are the days when a network TV ad alone would guarantee rapid mindshare. Today, new technologies allow us to reach multi-channel, multi-device customers in more effective ways than ever before. Forward-thinking marketing organisations are partnering with digital agencies in new ways to generate a whole new level of results.”


Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.