Sapient has informed that it has been named the second largest digital advertising agency in North America for the second consecutive year by ‘Advertising Age’. Along with this recognition, it has also secured the No. 2 position in the 2007 New Media Service Ranking of German interactive agencies by the German Association for Digital Economy (BVDW).
Gaston Legorburu, CCO, Sapient, remarked, “This global recognition validates our formidable position as one of the top performers in the interactive marketing sector.”
Some of Sapient’s clients include Sony, Celebrity Cruises and Citibank, among others. “We continue to win new marquee clients while growing existing accounts across North America, Europe and India,” added Legorburu.
“This momentum will continue as clients seek a new breed of digital agency — one that combines superior creative services with advanced technology and deep programme management — that can deliver personalised brand experiences and measurable ROI-driven online marketing campaigns,” Legorburu elaborated.
He observed, “There is a fundamental change in the way consumers engage and experience brands. Gone are the days when a network TV ad alone would guarantee rapid mindshare. Today, new technologies allow us to reach multi-channel, multi-device customers in more effective ways than ever before. Forward-thinking marketing organisations are partnering with digital agencies in new ways to generate a whole new level of results.”