Top Story


Home >> Digital >> Article

Sanjay Tripathy’s Twitter post #BMWFire sparks social media fury

Font Size   16
Sanjay Tripathy’s Twitter post #BMWFire sparks social media fury

Sanjay Tripathy, Co-founder and CEO, Agilio, took to social media to post about the underside of his BMW bonnet catching fire yesterday. He posted images and the CCTV footage calling out on the carelessness of the brand and their denial to provide assistance as his car is five years old. Several industry people and others shared his post and expressed their fury with the brand on social media and it is now going viral.

Tripathy told exchange4media that he expected BMW customer service to respond promptly and they could have handled the situation in a much better fashion. “A fire under the bonnet can quickly become a catastrophe and considering the gravity of the situation, BMW customer service should have responded promptly rather than sticking to a scripted response. In fact, for hours nobody from BMW got back in spite of me reporting the fire around 7:15am,” he said.

He also expressed his disappointment on how the brand recalled a faulty batch of cars all over the world but this has been overlooked in India. “This lackadaisical attitude, coupled with the fact that over a million cars of similar batches have been recalled in North America and nothing has been done in India speaks volumes about the casual approach of the company towards customers here. I have always had a very good experience with BMW service and am appalled at their response to a critical situation. I wish so-called first world companies could appreciate the value of third world lives,” said Tripathy.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow