Sanjay Pugalia has joined Raghav Bahl and Ritu Kapur’s The Quint, as President & Editorial Director, the Quint & Bloomberg Quint confirm industry sources.
Pugalia recently moved from the Network18 group after 12 years, he was Editor of CNBC Awaaz and CNBC Bajar as reported by exchange4media exclusively
Pugalia’s focus will be getting a robust Hindi digital version for Quint up and running.
The group started its social media push for its Hindi website in October last year. The Quint has used its Facebook and Twitter platform in a creative manner to ensure that its image would not be that of a new player in this field.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
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