Top Story


Home >> Digital >> Article

Sandeep Balani named Head of India at Outbrain

Font Size   16
Sandeep Balani named Head of India at Outbrain

Outbrain, one of the world’s leading premium discovery platforms, has appointed Sandeep Balani to a new role as Head of India. In his new role, Balani will be responsible for advancing the market penetration of the entire range of Outbrain’s product portfolio, managing both the Publisher and Advertiser sides of the business to deliver a more holistic approach to the company's activity in the region. He will report to Chris Mockford, Head of Operations in APAC at Outbrain. Prior to taking this new position, Balani was Outbrain’s Director of Business Development for Engage in India and focused on securing and strengthening relationships with the region’s most premium publishers. A seasoned digital leader in the publishing and media industry, Balani has more than 12 years experience as a senior sales executive, having previously worked at Komli Media. He has been with Outbrain for over two years.

 “Sandeep has extensive market knowledge and understands the challenges that publishers and brands in the Indian market are facing,” said Mockford. “He has played a key role in growing and cementing our business relationships in India, and through this appointment we will further strengthen our leadership structure across the region.”

Balani said, "I'm really excited to embark upon this new role. We want to keep developing strong ties with all premium publishers and advertisers across the region to help them drive deeper audience engagement, deliver great user experiences and better leverage the unique capabilities of the Outbrain platform. It's a time of great change, but also great opportunity for the Indian market, and I look forward to working with our partners to realise those opportunities." The promotion of Balani to this new role is part of a renewed focus on the market, signalled also by the recent appointment of SVG Media as Outbrain’s official sales partner in India. As part of his new role, Balani will also be working closely with SVG Media to support Outbrain to continue to grow its presence and strengthen its foundation in India, allowing Outbrain to further penetrate the market.

Tags Outbrain Sandeep Balani

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

One of the latest entrants to the IPL club, Kent RO Systems recently announced its sponsorship deal with Kings XI Punjab

The shortlists in the Media, Publisher, Creative and Branded Content categories are now up on the website

According to BARC India data, English news genre grew by 2.76 per cent whereas Hindi news genre saw a 30 per cent growth during North East Assembly elections results on March 3