Samsung Mobile has announced the launch of a nationwide contest to find India’s fastest sender of SMS. The Delhi leg of the competition will be held from February 9 to February 12 at the Mobile Expo 2005 in New Delhi.
The SMS, “The razor-toothed piranhas of the genera Serrasalmus and Pygocentrus are the most ferocious freshwater fish in the world. In reality they seldom attack a human" has to be typed on the cell phone keypad, completed with punctuation marks. No predictive text (T9 Dictionary), QWERTY keyboards or any keyboard is allowed.
Senjam Raj Sekhar, Head- Corporate Communications, Samsung India Electronics, said, “With over 30 million SMSs exchanged daily, India has one of the busiest SMS traffics in the world. Indians, especially the youth are avid SMS users. With the sixth largest mobile market in the world, we believe the fastest SMS could be sent from India.” He added, “Indians have a fascination for beating and setting records. There are several Indians who hold Guinness records on variety of subjects. We at Samsung feel that in the context of the popularity of mobile phones, this is definitely a record that an Indian must hold."
According to the Guinness World Records, Britain’s James Tusler typed this text of 160 characters on his mobile in 1 minute 7 seconds at Sydney in 2003. This record was broken in 2004 by a 23-year-old Singaporean woman Kimberly Yeo, who thumbed the 26 words message in 43.24 seconds on her phone.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking