Samsung has tied up with blogging community Indiblogger to launch a campaign around the new Samsung Galaxy Tabs. As part of the campaign, bloggers will take part in a contest, followed by a bloggers meet on August 20, 2011 and also webcast the live streaming of the launch of the Galaxy Tab 750 on their blogs.
The contest winners would win Samsung Galaxy Tab 750 and also become official Samsung ‘Mobilers’, who will get exclusive access to launch of Samsung Mobile devices as well as interact with the Research and Development team and get invitations for all local and global events.
Speaking to exchange4media about the concept behind the campaign, Vineet Rajan, Director, Indiblogger, said, “The purpose behind the campaign is for Samsung to connect with the online audience. Samsung recognises that it is very important to get people talking about a product and so engage with the blogging community. This will come under a brand’s earned media, which has higher credibility than paid media such as advertisements.”
The first stage of the campaign went live on Thursday, August 4, 2011 at 10 pm. The contest is open to all registered bloggers on IndiBlogger and non-registered bloggers as well, based on qualifications of the guidelines.
Commenting on the campaign, Karthik DR, Director of Business Development – IndiBlogger, said that today online media campaigns were incomplete without a blogger engagement. “Bloggers have a very high credibility and trust among their readers, coupled with solid networking, making them the most influential community in the online space,” he added. Continuing on the engagement with Samsung, Karthik was confident that the blogosphere would be abuzz with not just a contest, but one of India’s largest blogger meets till date in Bangalore in the first week of September.
IndiBlogger has strategised and executed various campaigns for brands ranging from Tata DoCoMo, Hewlett-Packard IPG, Close-Up, ClearTrip and Pepsi, among many others in the past. The focus of these activities has been to drive brand integration and generate unparalleled buzz online about the brand and products.