Samsung shares the festive spirit with its Samsung Galaxy users by releasing #WishUponMyGalaxy campaign. Cheil India has conceptualised the unique digital engagement campaign to embrace holiday cheer.
#WishUponMyGalaxy campaign is all about sharing one’s wish and bringing it alive for the users. Samsung Galaxy consumers are encouraged to use all-in-one My Galaxy app. The users have to visit the My Galaxy app, share their wishes and Samsung will ensure it brings a smile to its users. The My Galaxy app users will in turn stand a chance to groove to peppy songs while a chosen few will be put in spotlight with a customised animated song. The music videos are a treat, keeping in mind the users’ wishes.
Speaking about the campaign, Sanjeev Jasani, Head – Digital, Cheil India, said, “Samsung is very close to our hearts. Samsung always encourages us to go beyond our boundaries of creativity and captivate the audience in a unique manner. #WishUponMyGalaxy dwells on a strong emotion – joy of surprising people. The campaign is all about touching the hearts of the people and we believe it has been brought alive in a very engaging manner.”
Running up to Christmas Eve today, the ongoing campaign has resulted in some fantastic response from the My Galaxy app users. On the first two days of the campaign witnessed over 10 thousand wishes and the thematic video has got over 4 lakh views.