Salt Digital, an arm of Salt Brand Solutions, has won the mandate for Deoleo Group owned olive oil brand, Bertolli.
They will be responsible for creating engagement and conversations between Bertolli and its consumers across various online and social media platforms.
Rizwan Burji, Business Head, Salt Digital said, “It’s an interesting time for Bertolli to enter the market in India. Our cuisine is going through a transformation with a lot of openness towards international flavours and influences. Cold cuts and salads share table space with hot baingan bharta and aloo tikkis! We look forward to creating engaging food conversations and bringing alive the promise of the world leader, Bertolli.”
Riddhi Kapoor, Brand Manager, Bertolli, added, “We think Salt mixes very well with us and are keen to create a beneficial long-term association with Salt Digital.”
Salt Brand Solutions is a young communications organisation, founded in 2011. It has worked with brands like Sakal, BSE, Lee Cooper, Kaya Skin Clinic and Star World and Cartrade.com among others.