Top Story

e4m_logo.png

Home >> Digital >> Article

Salt Brand Solutions makes the world's first Facebook Live pitch

02-March-2017
Font Size   16
Share
Salt Brand Solutions makes the world's first Facebook Live pitch

Salt Brand Solutions responded to Nearbuy's call for a creative pitch by presenting on Facebook Live, thus making it the world’s first Facebook Live pitch. The reason Salt chose to do so was because it believes the current processes are flawed.

Commenting on this, Mahesh Chauhan, Founder, Salt Brand Solutions, says, “It’s exciting to see a young business leader breaking free of the conventional way of doing things. Ankur’s vision and passion to change the game clearly stand out and Salt would love to partner with him and brand Nearbuy. More importantly, he sparked a pertinent conversation about the way pitches themselves are conducted today. Besides demonstrating our way of thinking, taking our pitch live was a small first step towards making the pitch process more relevant in today’s times.”

He further said, “Pitch fee debate is more about the symptom than the disease. The best work is produced by agency-client individual partnerships and that should form the crux of the process going forward. So, the chemistry between two cultures should be the focal point and not just strategy and creative.”

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems