Salt Brand Solutions responded to Nearbuy's call for a creative pitch by presenting on Facebook Live, thus making it the world’s first Facebook Live pitch. The reason Salt chose to do so was because it believes the current processes are flawed.
Commenting on this, Mahesh Chauhan, Founder, Salt Brand Solutions, says, “It’s exciting to see a young business leader breaking free of the conventional way of doing things. Ankur’s vision and passion to change the game clearly stand out and Salt would love to partner with him and brand Nearbuy. More importantly, he sparked a pertinent conversation about the way pitches themselves are conducted today. Besides demonstrating our way of thinking, taking our pitch live was a small first step towards making the pitch process more relevant in today’s times.”
He further said, “Pitch fee debate is more about the symptom than the disease. The best work is produced by agency-client individual partnerships and that should form the crux of the process going forward. So, the chemistry between two cultures should be the focal point and not just strategy and creative.”