Top Story

e4m_logo.png

Home >> Digital >> Article

#SalmanVerdict takes over the internet

07-May-2015
Font Size   16
#SalmanVerdict takes over the internet

Bollywood superstar Salman Khan was sentenced to 5 years in prison yesterday for the hit and run incident that occurred back in 2002. No marks for guessing that the internet took it upon itself to either feel vindicated about the slow moving judiciary finally passing a judgement or expressing support for the actor.

"Till 11PM on May 6, 2015, our social media listening tool Meltwater Buzz tracked more than 79,000 conversations on the story. We found that 62% of the conversations came from women. Needless to say that Salman has a worldwide fan base and which reflected by all means over social media as 69% of the conversations came from India, followed by Turkey, United States of America, Pakistan and UAE respectively," said Zubair Timol, Director, India, Middle East & Africa of Meltwater.

Some of the hashtags that were trending yesterday, according to market research firm Simplify360, were #SalmanJudgementDay - 8,623, #WeLoveYouSalmanKhan - 26,143, #SalmanKhan - 22,552, #SalmanVerdict - 200,868.
Surprisingly enough, nearly 95 per cent of the mentions were neutral with more or less the same percentage of positive and negative comments, said Simplify360.

"We browsed through over 250,000 editorial publications worldwide to track the story in mainstream media and it was amazing to find that more than 5000 articles have been published related to Salman's Verdict around the globe in the past 12 hours. More than 1,600 articles were published by Indian Media and more than 1,500 hundred articles were published in the USA by 11 PM on the 6th of May 2015," said Timol.

"Considering the huge fan base of Salman Khan, people in large numbers expressed their support for him on social media, the close rapport he has built with the Bollywood fraternity resulted in a high number of celebrities tweeting against the judgement.  On a broader level the conversations regarding the Indian Judiciary system, equality and the fairness between rich / poor has been overwhelmingly positive. It will be interesting to see the sentiment and tone of online conversations develop during the next few days, as we enter another phase of this topic," added Timol.
 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...