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SAB TV taps digital for ‘Luv 4 India’ campaign

SAB TV taps digital for ‘Luv 4 India’ campaign

Author | exchange4media News Service | Sunday, Jan 29,2012 11:22 PM

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SAB TV taps digital for ‘Luv 4 India’ campaign

On the occasion of the 62nd Republic Day, SAB TV launched a digital initiative titled ‘Luv 4 India’, aimed at giving Indians an opportunity to express their love for the country.

‘Luv 4 India’ is a Facebook application (www.facebook.com/SABTV) where people tag themselves on the Indian Tricolour. As more and more people tag themselves, the app unfurls into a beautiful mosaic of pictures, all congregating to form the Indian Tricolour.

Speaking on the initiative, Anooj Kapoor, Executive Vice President and Business Head, SAB TV, said, “SAB has always been at the forefront of initiating interesting innovations around the brand. This activity actually encourages people to express their love for the country. We would reach out to people across India to participate in this initiative.”

The campaign, which kickstarted from January 23, will continued till February 5, 2012.This Republic Day express your love for your country.

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