Top Story

e4m_logo.png

Home >> Digital >> Article

SAB TV taps digital for ‘Luv 4 India’ campaign

30-January-2012
Font Size   16
Share
SAB TV taps digital for ‘Luv 4 India’ campaign

On the occasion of the 62nd Republic Day, SAB TV launched a digital initiative titled ‘Luv 4 India’, aimed at giving Indians an opportunity to express their love for the country.

‘Luv 4 India’ is a Facebook application (www.facebook.com/SABTV) where people tag themselves on the Indian Tricolour. As more and more people tag themselves, the app unfurls into a beautiful mosaic of pictures, all congregating to form the Indian Tricolour.

Speaking on the initiative, Anooj Kapoor, Executive Vice President and Business Head, SAB TV, said, “SAB has always been at the forefront of initiating interesting innovations around the brand. This activity actually encourages people to express their love for the country. We would reach out to people across India to participate in this initiative.”

The campaign, which kickstarted from January 23, will continued till February 5, 2012.This Republic Day express your love for your country.

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.