Saatchi & Saatchi Thailand has launched Live Creativity, a social and content creation hub designed to amplify the reach of Thai advertisers through the power of social networks.
Live Creativity will collaborate with internal ideas and production departments to create unique campaigns that harness consumers’ evolving behaviour on social media platforms. Through real-time response production and strategically created content, Live Creativity will fuel positive on-going conversations between brands and consumers.
“Thailand has the highest social platform engagement in South East Asia,” said Mark Cochrane, CEO, Saatchi & Saatchi Thailand. “In the Age of Now, brands need to move at the rate of culture and have an active presence where conversations are happening – which is increasingly on screen and online. Live Creativity will give our clients the expertise and capability to respond in a creative and strategic way.”
With the progression of real-time media serving on social and broadcast platforms, Live Creativity gives brands the opportunity to produce ‘live’ ideas that can evolve and react to the constant changing nature of consumer media engagement.
As part of the Live Creativity team, Saatchi & Saatchi Thailand has expanded with the addition of Monta Neinberga (Content Director/ Editor), Puntakarn Wungpaisarn (Social Planner), Mark Clothier (Associate Creative Director/ Screenwriter), Aitthipat Boonkumol (Digital and Content Producer), and Orathai Maneechot (Social Journalist).
“We are firmly focused on being the most progressive social, content creation, and ideas company in Thailand,” said Cochrane. “With this new department and the addition of experienced talent, the Live Creativity model will help us achieve that.”
Live Creativity is already working globally with AJE-owned beverage brand, Big Cola, and locally in the Thai market with Thanachart Bank and Electrolux.