S.P.A.G. has announced the acquisition of Giga Health; a healthcare focused digital marketing and social media agency. The brand will continue to operate as Giga Health under the aegis of the S.P.A.G. group.
The move will help S.P.A.G. build on expertise, further expand the service offerings and strengthen its presence in the fast evolving pharmaceutical, med-tech and healthcare sector.
With this collaboration, S.P.A.G. is aiming for a big qualitative and quantitative leap in the digital marketing space, a portfolio that is managed by its digital marketing arm, D Yellow Elephant. Aman Gupta, Managing Partner S.P.A.G. created D Yellow Elephant in early 2015 as a full-service, specialized digital marketing firm focusing on pharmaceutical and life sciences industry. It offers specialized marketing communications services by integrating technology, medical sciences and communications.
Speaking about this acquisition, Gupta said, “This is a strategic move for us, as it advances our vision of expanding the portfolio in the digital marketing and strategic social media. Giga Health’s expertise and philosophy is in sync with our own. Together we can build capacity and create an end-to-end value proposition that offers the most innovative and competent products to our customers. Abhijit’s experience and knowledge can help us in leveraging unique insights and strengthen our presence in the pharmaceutical, med-tech and healthcare sector, domestically and internationally. “
Commenting on the collaboration, Abhijit Shitut who will be joining the leadership team at S.P.A.G. as Group COO said, “This is a natural progression for me and my firm. I am excited to start this journey. S.P.A.G. is doing groundbreaking work since its inception, which is very inspiring. I hope I am able to add value to their existing capabilities and together we are able to accomplish much more for our customers and employees.”
The immediate priority of the group shall be to scale up the existing digital marketing and social media offerings.