Rupa Frontline’s recent ad featuring Ranveer Singh has been trending on social media for all the wrong reasons. Visuals of the actor taking a dive in the ocean and beating up a shark in a Rupa Frontline ‘baniyan’ have got the People for the Ethical Treatment of Animals (PETA) all fired up. PETA took the matter rather seriously and decided to write to the actor and the brand.
In the advertisement, the Gunday actor can be seen trying to impress a girl and diving into the ocean to save her from a shark. He is later seen thrashing the shark. PETA also condemned the gesture of using an animal to woo someone.
Watch the ad here:
“PETA will be writing to Rupa Frontline and Ranveer Singh to share our concerns on behalf of sharks and today’s socially aware youth. By recruiting Ranveer Singh, Rupa Frontline is desperately trying to attract youth, but nothing shows how utterly out of touch with youngsters the company actually is than its depiction of cruelty to animals in its advertisement. There is nothing sexy about pretending to beat up an animal, and nothing that may disgust a girl more. The 'ruthless killers' in the human-shark relationship are actually the humans. Recent studies indicate that up to 73 million sharks are killed each year, mainly for their fins, which are put in soups and eaten mostly in Asia. India is the second largest shark fishing nation in the world,” said Poorva Joshipura, PETA India CEO, in a statement.
And once the concerns were raised by PETA, Rupa went on to clear the matter.
Mukesh Agarwal, Whole-time Director, Rupa & Co. and spokesperson for the brand said, “This is to clarify that the shark shown in the latest Rupa commercial featuring Ranveer Singh is a rubber toy, no animal was used in the shoot. It is not our intention to hurt anyone's sentiment. We will be adding a disclaimer to the ad to this effect.”
Here is a screengrab of the added disclaimer:
Ranveer Singh responded by sharing Agarwal’s quote on Twitter:
The last time that Bollywood fell foul of PETA was when it objected to the bull-run scene in 2011 movie Zindagi Na Milegi Dobara.
All this hoopla around Rupa’s ad became the topic for rather hilarious and defensive discussions on social media. Excerpts: