Rooter, the digital platform that connects, engages, and helps sports audiences interact with each other on a real-time basis during sports events has announced its partnership with Opta Sports, one of the world’s largest sports data brands. Under the partnership, Opta will power all data points – including live scores, commentary, and stats – for cricket, football, F1, basketball, and tennis on Rooter, beginning next week during the ICC Champions Trophy.
The partnership between Rooter and Opta is already being considered a huge development for the sports industry, and will further enhance Rooter’s reputation as a trusted and viable channel for sports brands and teams to reach out to and connect with prospective fans. The increase in the number of available real-time data points to around 50 will also significantly enhance the user experience on the platform; Rooters playing the Live Match Prediction game will have convenient access to in-depth match insights, allowing them to make more accurate and data-driven predictions.
Elaborating on the scale of data analytics on offer post the tie-up, Piyush, Founder and CEO, Rooter, said, “In today’s world of sports, every action is critically analysed and interpreted through data. The partnership with Opta Sports, which is a global leader in sports data, will transform the user experience on Rooter. Exhaustive match insights will assist Rooters in making extremely data-driven predictions, increasing their enjoyment and engagement with the app. With every flick, hit, and miss in the upcoming ICC Champions Trophy under intense scrutiny, we are confident that user experience on our platform will reach unparalleled heights.”
Commenting on the tie-up, Subhayu Roy, Head of Content Distribution, Perform Group India, said, “Since its launch, Rooter has been redefining live sports fan engagement with its differentiated approach. Its user acquisition and engagement numbers are testimony to the appeal of features like Live Match Prediction and chat forums, which have received overwhelming response from its users. Through our comprehensive and unparalleled collection of sports data, Rooter users can have a significantly more detailed, insightful, and enjoyable engagement experience.”
Perform Group, the parent company of Opta Sports, is perhaps the world’s largest sports content organisation. It currently offers its services in 31 countries and offers coverage for 25+ sports in terms of editorials, video and data. It is the official partner for data analytics for organisations like The ICC, The England and Wales Cricket Board, Cricket Australia, The English Premier League, German Bundesliga, French Ligue 1, and Dutch Eredivisie Major League Soccer, and has numerous other collaborations with sporting bodies the world over. Opta also has partnerships for data analysis with global media companies such as ESPN, Sky Sports, FOX Sports, BBC Sport, beIN Sport, BT Sport, Eurosport, SAP, IBM, Espncricinfo, MSN, Yahoo, as well as teams and franchises such as NZ All Blacks, FC Barcelona, and 19 of 20 Premier League Clubs.
Rooter was launched in September 2016 by Piyush, Founder and CEO, and Akshat Goel, Co-founder and CTO. The investors in Rooter include Bollywood actor Boman Irani and Intex technologies along with a host of angel investors.