Top Story


Home >> Digital >> Article

Rohit Sawhney joins Ibibo as Head of Mobile

Font Size   16
Rohit Sawhney joins Ibibo as Head of Mobile

Ibibo has roped in Rohit Sawhney Head of Mobile. He moves from Virgin Mobile India, where he was Head of VAS. Ibibo already has a strong presence in the Internet space and has also branched out into the mobile space. Sawhney’s role will be to identify key opportunities in this area and enable usage of Ibibo across multiple platforms.

The company has also been working to integrate services on mobile, and some areas like social games are already available on the mobile web. Users can also perform the more typical actions of downloading wallpapers and ringtones.

In the course of his career, Sawhney has also worked with Envio Networks, Indiatimes and Airtel. As Head of VAS at Virgin Mobile India, he had headed the wireless broadband, music, voice and communities vertical and was responsible for new product development.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking