RK Swamy Hansa has entered into a sales and marketing arrangement with viaLanguage, a leading language translation, website/software localisation solution provider based out of Portland, USA. The new entity, HANSAviaLanguage, will build partnerships with Indian companies with global ambitions to address all their internationalisation needs, be they marketing materials, technical manuals, websites or software, in short, anything that requires high quality global translations.
As per the agreement, HANSAviaLanguage will provide the marketing and customer relationship management support, while viaLanguage will provide the project management support and access to their network of language experts, ‘memory bank’ software and the Online Translation System.
Shekar Swamy, Group CEO, RK Swamy Hansa, elaborated, “The global language translation service, with a network of in-country translators, is designed to be culture sensitive and customer focused. We are confident that this will fill a major need. We have been working with viaLanguage as their project hub for two years serving US clients. This is a natural extension for us.”
Commenting on the association, viaLanguage’s Vice President of Corporate Sales, Darren Megarry, said, “We are very excited to be in India, where more and more companies are eyeing the global marketplace. We are particularly delighted with our partnership with the RK Swamy Hansa Group, who is so well respected in this market. Their indepth knowledge and experience will be invaluable to the partnership.”
HANSAviaLanguage already has a sales and marketing team in place. The service will expand to major cities in the next six months.