HR Direction, the specialist HR communication arm of RK Swamy BBDO, is all set to extend its presence to the online platform in two weeks’ time. The development was confirmed by Srinivasan K Swamy, Chairman and Managing Director, RK Swamy BBDO.
He further explained, “HR people from all over the world who subscribe to this offering would be able to access the HR Direction online site, pick creative material of their choice, edit as per their needs, stick their logo and use it for their internal and external communication.”
HR Direction’s objective is to make the client organisation an aspired for place to work, create belonging and generate advocacy. Swamy informed that the company had worked extensively with IT and ITES companies. Based in Bangalore, HR Direction is spearheaded by Arun Kumar, who was earlier heading RK Swamy BBDO’s Bangalore branch.
Sounding optimistic, Swamy said, “This is a global product that has been developed in India, and we want to use this extensively. We are working hard to ensure that the work that we churn out in this sphere is exceptionally good.”
Meanwhile, talking about the setting up of BBDO India, he said, “It is a two-agency model and a second brand. With the presence of two brands, we will be able to capture larger market share. We have shared an excellent relationship with our partner BBDO and this is just an extension.”