Top Story

e4m_logo.png

Home >> Digital >> Article

#Rio2016 records 187 million views, 75 billion impressions on Twitter

25-August-2016
Font Size   16
Share
#Rio2016 records 187 million views, 75 billion impressions on Twitter

Curtains were drawn on the 31st season of the Rio Olympics 2016. The hype and excitement on the streets of Brazil, the tension in the hearts of millions of fans and the soaring numbers of pictures and posts on social media kept the momentum high on this once-in-four-years international sporting event.

In order to give a better insight to what happened on Twitter, the 140 character news platform provided statistics on how #Rio2016 fared during the entire event.

Tweets related with #Rio2016 were viewed 75 billion times while 187 million tweets were sent about the games in total.

Top Three Moments

Neymar Junior created waves on Facebook after scoring from the penalty spot in the finals of the U-23 football tournament to win Brazil their first Olympic gold. This took the top spot as Twitter measured the most exciting moments in Rio 2016 by Tweets per minute (TPM)

Usain Bolt’s 100m gold #JAM took the second spot while Neymar’s goal that put Brazil ahead in the finals took the third spot.

Most mentioned athletes

Michael Phelps who won 5 gold medals in the games was the most mentioned athlete while Usain Bolt and Neymar followed in the next two spots.

Most mentioned events

Swimming led the race in the most discussed sport of the Olympics followed by football and athletics.

Most Retweeted athlete tweets

This category saw Simone Biles take the top spot after her picture with Zac Efron was retweeted 163,381 times followed by Kenzo Shira from Japan whose tweet was retweeted 106,192 times and Usain Bolt with 87,089 retweets.

Amplify, Vine and Moments

Twitter Amplify a video advertising product launched by Twitter in 2013 saw fans in Australia, Brazil, France, Germany, Japan, and U.S  watching highlights throughout the tournament. Vine a short video looping mobile service also got fans closer to the event. Vine featured Olympics-related content in the Explore section on Vine’s mobile apps, and users double-tapping a Vine from @Olympics and various team accounts found an Olympic Flame instead of a heart. Twitter Moments another live service provided by Twitter helped users connect to country specific content or moments throughout the Rio games. 

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking