Reliance Infocomm has tied up with Intrex, an Essel Group venture, for electronic distribution of the RIM Prepaid portfolio as well as its national and international calling cards.
Prepaid customers of the CDMA mobile service provider can recharge their accounts by sending an SMS to 7575 or through Intrex’s website, itzcash.com. The 4,500 Playwin online lottery terminals further the retail spread of Reliance, with prepaid recharge vouchers being made available.
Elaborating on the tie-up, Ajay Baijal, Head - Channel Sales, Reliance Infocomm, said, “Given the paucity of time, especially in bigger towns, Itz Cash will now provide freedom to refill anywhere, anytime to RIM users. Our company is committed to making the lives of its customers easier. This tie-up with Itz Cash, India’s first and only multi-utility pre-paid card is a step in that direction.”
Launched in November 2003, Itz Cash is a multi-purpose prepaid card with other applications, including online shopping, booking railway tickets, buying Internet connection packages, and playing online games. The modes of using Itz Cash include the Internet, the telephone, or by sending an SMS.
Naveen Surya, Executive Director, Intrex India, said: “This facility is yet another user friendly initiative by RIM and Itz Cash. This step by the Reliance IndiaMobile will add another dimension in convenience offered by Itz Cash to RIM users.”
Itz Cash is available in various denominations from Rs 250 to Rs 10,000, and is available across the country through 88 Asian Sky Shop franchisee network, 4,500 Playwin retailers, 5,500 Dish TV outlets, Oxigen outlets and the Indiatimes shopping portal. The company also has tie-ups in place with IRCTC, Rediff.com, ZEE Interactive Learning Systems, and HCL Infinet.