Top Story


Home >> Digital >> Article

RIM Prepaid portfolio reaches out with more recharge avenues

Font Size   16
RIM Prepaid portfolio reaches out with more recharge avenues

Reliance Infocomm has tied up with Intrex, an Essel Group venture, for electronic distribution of the RIM Prepaid portfolio as well as its national and international calling cards.

Prepaid customers of the CDMA mobile service provider can recharge their accounts by sending an SMS to 7575 or through Intrex’s website, The 4,500 Playwin online lottery terminals further the retail spread of Reliance, with prepaid recharge vouchers being made available.

Elaborating on the tie-up, Ajay Baijal, Head - Channel Sales, Reliance Infocomm, said, “Given the paucity of time, especially in bigger towns, Itz Cash will now provide freedom to refill anywhere, anytime to RIM users. Our company is committed to making the lives of its customers easier. This tie-up with Itz Cash, India’s first and only multi-utility pre-paid card is a step in that direction.”

Launched in November 2003, Itz Cash is a multi-purpose prepaid card with other applications, including online shopping, booking railway tickets, buying Internet connection packages, and playing online games. The modes of using Itz Cash include the Internet, the telephone, or by sending an SMS.

Naveen Surya, Executive Director, Intrex India, said: “This facility is yet another user friendly initiative by RIM and Itz Cash. This step by the Reliance IndiaMobile will add another dimension in convenience offered by Itz Cash to RIM users.”

Itz Cash is available in various denominations from Rs 250 to Rs 10,000, and is available across the country through 88 Asian Sky Shop franchisee network, 4,500 Playwin retailers, 5,500 Dish TV outlets, Oxigen outlets and the Indiatimes shopping portal. The company also has tie-ups in place with IRCTC,, ZEE Interactive Learning Systems, and HCL Infinet.


GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems