Research In Motion (RIM) has launched Facebook for BlackBerry Smartphones that will enable fast, streamlined and optimised mobile access to the popular social networking site. The new application will leverage the push-based BlackBerry system architecture and Facebook platform to create an unparalleled mobile experience for Facebook users. RIM is a designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market.
With the Facebook for BlackBerry Smartphones application, Facebook users can send and view messages, photos, pokes and wall posts in a wireless way. The rich application goes beyond browser-based access, automatically pushing notifications to the user’s BlackBerry Smartphone as notes, wall posts or pokes are received. The application allows users to take a photo, upload it to the site with captions and tags; quickly and easily invite friends; manage events, photo albums and their status, while on the go.
“Facebook is one of the fastest growing web destinations among BlackBerry Smartphone users and it has become an important element in the evolving fabric of personal communications. Facebook and RIM share a vision for enhanced mobile communications and social networking based on open and standards-based platforms, and this has allowed us to produce a rich mobile application for Facebook users that leverages the push-based architecture, multimedia features and industry-leading usability of the BlackBerry solution,” said Mike Lazaridis, President and Co-CEO, RIM.
“The worlds of wireless communication and social utilities like Facebook continue to converge. As people look for new ways to stay connected and network with peers and colleagues, true mobile access to these types of utilities can only become more popular. Even at this nascent stage of the market, 19 per cent of adult consumers who access social networks on their PCs also regularly access these same sites on their mobile phones,” said Jill Aldort, Senior Analyst-Consumer Research at Yankee Group.
Our typical marketing budget is usually 10 per cent of the topline spend