Reuters has launched Reuters India, a new ad-supported English language website (www.reuters.co.in) and accompanying mobile platform dedicated to South Asian news, business, sports and culture.
Both the Reuters India web and mobile sites feature the latest breaking Indian and international news as well as Reuters’ trusted business and financial information. Reuters India also provides expanded coverage of cricket, football and Bollywood, besides business reports and features from across India and the rest of South Asia, including Pakistan, Sri Lanka, Nepal and Bangladesh. Online brokerage house ShareKhan has joined Reuters as launch advertiser.
S N Bhaduri, General Manager, Consumer Media, Reuters India, said, “We have built Reuters India to be the premier online and mobile news destination for the rapidly growing audience of South Asian business professionals, as well as for those around the world who follow the region’s development and culture. Reuters India is an ideal place for advertisers and marketers who want to reach this highly coveted audience.”
“As the Indian economy expands and transforms itself, business professionals in India and South Asia will continue to count on Reuters for trusted and up-to-the-minute business, political and breaking news,” Greg Beitchman, Consumer Media Editor, Reuters India, said.
Reuters India features video channels from Reuters and Times NOW, covering the top stories from India, South Asia, and Bollywood. A video channel showcasing Reuters’ popular ‘Oddly Enough’ news – a Reuters collection of the most bizarre and offbeat news videos from around the world. The site also integrates blogs from across India via the Pluck blog network, as part of Reuters continuing efforts to incorporate a wider set of voices and commentary alongside its news content.
“Reuters India follows the successful launches of Reuters online and mobile sites in the US, the UK, Japan, Africa and China, where Reuters has established a solid reputation for delivering highly relevant news and information directly to business professionals and consumers. Reuters’ expansion in India reflects the company’s culture of innovation and its strategy to continue to invest in growing markets, such as India,” said Azhar Rafee, Executive Vice-President, Reuters Consumer Media - Asia.
The launch follows a series of investments from Reuters in its Indian business, including expanded editorial focus online and several key executive appointments.